Smart Campaign Launches Website

As the Smart Campaign continues to raise awareness and reaches 1,000 endorsers, its organizers are hoping to turn awareness into action with the new www.SmartCampaign.org. The new website provides an avenue to explore the different ways in which we can all help integrate the Client Protection Principles into the daily operations of the microfinance industry.

Like the Smart Campaign, the new website strives to be actionable, practical, collaborative, and global.

Actionable: The new website provides tools and resources on how to implement the Client Protection Principles. These instruments include assessment guides, toolkits, and Smart Notes exploring client protection best practices.

Practical: The resources on the website are organized by stakeholder so that upon clicking “Take Action” endorsers immediately find the information most relevant for their own role in the microfinance industry. The website’s tools and resources library can also be sorted by principle, so that one can find all related tools in just one click.

Collaborative: The Campaign is a collaborative effort, and the website incorporates this characteristic as tools and resources are posted from all corners of the world. The site is interactive, too. Users can rate each of the tools on its effectiveness, and visitors can submit their own tools for implementing the Client Protection Principles. Endorsers are encouraged to offer feedback and critique the tools.

Global: The Smart Campaign aims to be global and to that end, www.SmartCampaign.org will be translated into four additional languages in the coming months: Spanish, French, Russian, and Arabic. In the meantime readers can find tools in various languages, including the Self Assessment Guide for Microfinance Institutions, now available in all five languages. www.SmartCampaign.org will help bring the Client Protection Principles to life in microfinance institutions around the world. Join this effort by endorsing the campaign, visiting the new website, and providing your own ideas and feedback.